Tourism Brief
May 8, 2020

Tourism Brief: What is Revenge Travelling?

When will the cloud on global tourism industry go away?

Every week, we curate top news and analyses on China tourism recovery and bring timely updates to our audience. Stay tuned.

1. April sees Chinese taking domestic trips before international adventures resume

Outbound tour operators in China have informed partners in Thailand that two provinces, Zhejiang and Jiangsu, have lifted travel restrictions but citizens are likely to venture out within their own provinces first. "This is the critical point we have to discuss," Yuthasak Supasorn, governor of the Tourism Authority of Thailand says. "If Thailand is still an unsafe place for travel, we'll lose the opportunity."

Read more on Bangkok Post

2. Where will Chinese tourists go in a post covid-19 world?

Japan, South East Asia, Oceania and Northern Europe are some of the most desirable destinations for Chinese tourists after the outbreak.

Read more on WWD

3. Revenge travelling will happen, the question is when?

Revenge travelling describes the huge desire from people after weeks of lockdowns. In fact, revenge spending already spurs Chinese luxury rebound from covid-19. A recent survey found that when covid-19 is under control, 60 percent of the respondents will travel. And 32 percent are already planning for July and August summer trips.

Read more on Travel Daily

4. China’s Huangshan mountains swamped with visitors

A popular mountain range in southeast China was forced to close after tens of thousands of people flocked to its trails over the weekend. Visitors were asked to show their health status on an app, wear surgical masks and their body temperatures had to be checked before entering the site. But on Sunday the park authorities said it would have to close because the number of visitors had reached its daily limit of 20,000.

Read more on South China Morning Post

5. Get a “green health code” from Alibaba’s app to travel around

“Health code” is probably one of the biggest innovations in China’s fight against covid-19. The idea was to use Alibaba’s big data to help monitor the virus’s spread individual by individual. Green is the “health code” that says a user is symptom-free, and it’s required to board a subway, check into a hotel or enter an attraction. Users with yellow codes should self-quarantine for a week, while red codes must spend two weeks at home.

Read more on Technode

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